Premiere Webinar

Are you lost in the flat world?

Wednesday December 01 2010

Duration: 1hours

The world has changed; it is flatter. A global reach is only a keyboard away. For some, this can be frightening, but it needn’t be! It is actually an unheralded opportunity to reach out, by unleashing your internal compass - your Flat World Navigator.

Though this may be the first time you have heard the term Flat World Navigator (FWN), there is little doubt that you are, or are on your way to becoming, one. The FWN combines the skill of leveraging web 2.0 networks (such as Twitter and LinkedIn) and traditional 'old school' communication skills.

In this webinar Kim Chandler McDonald will share her secrets on how to use your FWN skills to become a Global Brand, navigating the flat world by connecting and communicating creatively.

In this presentation you will:

Find out exactly what a Flat World Navigator (FWN) is and why you need to be one!
Learn how to explore, expand and make the most of your FWN skills and tools.
Ascertain the difference embracing your FWN skills can make to you and your brand.
Tune in to your FWN compass.
What you can gain and give by being an FWN.
Orchestrating your network to best benefit your brand in the flat world.
Reach out to other webinar attendees to maximize this corner of our shared flat world.
Learn how to overcome glass ceilings by utilizing your FWN skills.
Decide your next step in exploring the flat world.

Creating Standout Brands, No Matter What the Category – Putting our Heart into Football

Wednesday October 27 2010

Duration: 1hours

With four football codes and a multitude of different teams competing for media attention, fan support and success in Melbourne, the newest A League Club, Melbourne Heart, had to focus ruthlessly on standing out from the crowd.

Elmwood Design worked with Melbourne Heart FC to create a compelling brand from the ground up. Join Scott Munn, Chief Executive Officer, Melbourne Heart FC, and Joe Rogers, Vice President, Elmwood as they take us through how the brand was positioned to be different, why brand values don’t matter but what you do about them does, and how the club has gone about building the communities that will support its success.

The process and insight go well beyond sporting lines and are useful for any marketer facing the challenge of creating standout and clear space for their brands, no matter what the category.

Please register via the link below:
http://imis106.advsol.com.au/AMI/source/Meetings/cMeetingFunctionDetail.cfm?section=unknown&product_major=WEB0110&functionstartdisplayrow=1

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